Project Title: Boylan Woods
Client Overview:
Boylan Woods is a reputable local trade business specialising in electrical and plumbing services. With an existing WordPress website that required effective management, the client aimed to enhance their online presence, ensure their website was up-to-date, and drive more local business through targeted marketing strategies.
Project Goals:
- Transfer and take over the management of the existing WordPress website.
- Ensure all plugins are current and functioning correctly.
- Implement regular backups for data security.
- Improve search engine optimisation (SEO) to enhance visibility in local search results.
- Launch a targeted marketing campaign to attract local customers.
Technical Implementation:
Upon taking over the website, I implemented a comprehensive management plan that included:
- Website Management: Fully managed the WordPress site, ensuring all components were regularly updated, including themes and plugins, to maintain optimal performance and security.
- Regular Backups: Established a reliable backup solution to safeguard the website’s data, allowing for quick recovery in case of any issues.
- SEO Enhancements: Conducted a thorough SEO audit to identify areas for improvement, optimising on-page elements such as titles, meta descriptions, and content specifically for local search queries.
- Marketing Campaign: Launched a strategic marketing campaign aimed at local customers through social media, email marketing, and local SEO efforts, significantly increasing visibility and engagement within the community.
Results:
These efforts resulted in significant improvements in website performance and search engine rankings. The marketing campaign effectively drove traffic to the site, leading to increased inquiries and business opportunities for electrical and plumbing services.
Conclusion:
The Boylan Woods project highlights my dedication to managing and enhancing local trade websites. By ensuring regular updates, backups, and targeted marketing efforts, I successfully helped the client strengthen their online presence and grow their local customer base.